Tesla is no longer just a luxury brand, says major auto outlet
One major automotive outlet says Tesla is no longer just a luxury brand, in part due to its unique pricing strategy over the past few …
Genesis Neolun concept revealed: Hyundai’s luxury brand goes after Ben
Genesis has previewed the next step in its expansion, moving into the upper-large SUV segment to take on the likes of the BMW X7, Mercedes-Benz …
New York show: Genesis Neolun concept previews all-electric GV90 large SUV as Hyundai-owned luxury brand thinks big and very bold
Strip away the oddball name and sleek show car design touches and the Genesis Neolun concept unveiled in New York this week gives a strong …
Lamborghini revamps the luxury brand with a new look as its lineup shifts to electric
The iconic Lamborghini brand is getting a new look as the automaker prepares for an electric future. Lamborghini launched its new logo and corporate identity …
2024 Lexus GX easily tops the luxury SUV category
Toyota Motor Co.’s upscale brand Lexus, has been teasing the auto industry for over a year with the redesign of their GX. That time has …
Hyundai’s Genesis brand is a dark horse in U.S. luxury vehicle market
Hyundai’s Genesis launched in the U.S. nearly eight years ago to much skepticism but the South Korean luxury brand has proven itself worthy in the …
A Genesis ute? Luxury brand studied its own version of Hyundai’s upcom
It’s no secret that Hyundai and Kia are working on an all-electric ute, but luxury brand Genesis just revealed it too examined the possibility of …
BYD and Mercedes-Benz tease new co-branded luxury electric vehicle coming this year
A new BYD and Mercedes-Benz co-branded luxury electric vehicle will roll out before the end of the year. Ahead of its official debut, the new …
Could a Luxury Car Brand like Audi get into Fitness Equipment?
Luxury car brands don’t sell transportation… they sell a lifestyle, so what if you carried that idea to any other category? Designer Qingsheng Meng asked …
Laduma Ngxokolo of Maxhosa Africa partners with luxury car brand
Luxury vehicle brand Mercedes Benz has long been associated with fashion. The brand used to host fashion shows in South Africa until the partnership with …